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Books
A best seller by our Director, George T.K. Quek, published
in English, Thai, Chinese (Traditional) and Chinese (Simplified)
There is already a slew of existing books showing us common
service practices. As a result, service has become indistinguishable
and generic over time. Herein lies the primary premise of
this book. It sets out to look at service from a different
perspective. To stand out in this service economy, we need
to be different by going beyond the obvious. »
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To order this book, please contact us.
» Press
Conference for book launch in Thailand (in Thai)
» Book
Review (in Chinese) by 
(Money Weekly), a leading financial news magazine in Taiwan
"Put the author's tips into practice
and your customers could walk away delighted and thinking
about how they could likewise provide an unusual experience
to others."
"George Quek has provided
the most insightful treatise yet on customer service quality.
Service Unusual is a masterpiece that goes beyond popular
beliefs about customer service. "
"Service Unusual is required reading
for any executive in any service-related industry regardless
of how well they think their companies might be doing."
"Nok Air has established ourselves
very clearly as an 'Entertainment Airline'… It's a 'service
unusual' as the name of this book suggests!"
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