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Crafting Service Strategy




Service Strategy
Service is subjective. Providing the right service means serving the right customers. This requires the service provider to create a sound Service Strategy. Service Strategy is the process of determining the customer segments to be served and the service propositions required to create a service experience. The program also looks into the proper management of Service Recovery and Service Guarantees.

Objectives include:
Learn how to create a service experience strategy
Understand the need to provide a customer service experience
Know the ingredients that go into creating a service experience
Learn and apply service segmentation
Determine service propositions for the selected service segments
Craft a service strategy intent
Use Service Recovery and Service Guarantees to build customer loyalty

Target Audience
The program is targeted at senior and middle managers who are responsible for strategic planning

Service Management Series:
  Managing and Leading Service People
Improving Service Process & Standards
WOW! Service Skills


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